90-Day Credibility Programme
Build Credibility, Trust and Authority in the next 90 days.
Commission a planned programme of brand, website, profile, customer-proof and posting work, with the deliverables agreed before the start.
The company problem
Get the marketing work completed, not just recommended.
A company may already know it needs clearer service pages, better profiles and useful customer examples. The programme brings the selected work into one delivery plan, with dates, responsibilities and regular reviews.
Who it is for. For a company that needs several connected improvements and wants a delivery plan rather than separate recommendations.
What the company receives
90-Day Credibility Programme: the deliverables
- A 90-day delivery plan
- Name the assets and changes to be delivered, their owners and review dates.
- Brand and website work
- Prepare the agreed brand kit, page copy, design or website work. The proposal defines what is included.
- Leadership and employee material
- Prepare selected profile changes, contribution topics and writing examples.
- Customer proof
- Gather and prepare the agreed evidence and case material for customer-facing use.
- Content and posting plan
- Connect useful subjects with the company's chosen channels and a manageable preparation schedule.
- Progress and next-step review
- Review completed work, enquiries and suitable conversations separately, then agree what follows.
How the work is delivered
Days 1-30: agree the offer and deliver the first fixes. Days 31-60: prepare and release the selected assets. Days 61-90: review completed work and responses, improve the material and agree the next plan.
What the company supplies. A company decision-maker, source files, service priorities, access arrangements and people who can confirm facts and customer permissions.
What changes for the company
The company has a clear programme for getting the selected brand, website and content work into use.
Choose the workstreams to include →
Agree the scope before starting
Not every programme includes every item. The proposal sets quantities, responsibilities and costs; reach, meetings and revenue are not guaranteed.