01 / Communication guidance
Get a company guide explaining what employees can say
A written guide with the company message, usable facts, customer-use rules and clear feedback and approval routes.
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Brand kits, expert content and sales material for B2B companies.
Choose the work the company needs: a brand kit, employee writing guidance, a competitor review, individual content support or a connected 90-day programme.
Compare the servicesChoose the problem to solve
Build a brand people trust. Turn expertise into authority.
A consistent brand helps a business become recognisable. Expert articles, clear service materials and customer evidence give people reasons to trust it. In Edelman and LinkedIn research, 73% of B2B decision-makers said thought leadership was a more trustworthy basis for assessing a company's capabilities than marketing materials and product sheets. Crediria brings the brand, content and proof together.
Source: Edelman and LinkedIn B2B Thought Leadership Impact Report, page 8
02 / Brand Essentials
Get a consistent brand kit for everyday use
Colours, fonts, logo rules, an email signature, a LinkedIn banner and a concise brand guide.
Explore Brand Essentials →03 / Brand Essentials Plus
Add the templates and assets the team needs
Everything in Essentials, plus logo exports, business templates, imagery, mock-ups and a full guide.
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04 / Competitive credibility
Get specific improvements from a competitor comparison
A sourced comparison of selected websites, profiles and proof, with changes to the company's own copy and calls to action.
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05 / Individual voice and expertise
Get writing support that sounds like the company expert
An interview-led writing guide, topic list and draft LinkedIn, email or website examples.
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06 / 90-day implementation
Commission 90 days of connected brand and content work
A delivery plan covering selected brand, website, profile, customer-proof and posting work.
Explore the 90-day programme →Practical delivery
Build Credibility, Trust and Authority in the next 90 days
Explore the 90-day programme →
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Commission one service or combine the work.
A brand kit or writing guide can be commissioned on its own. The 90-day programme combines selected work. A diagnostic workshop is available when the company needs help deciding where to start.
For LinkedIn profiles, customer case studies and enquiry follow-up, see the services catalogue. No workshop is required to request a proposal for a specific service.