Diagnostic Workshop
Know what to fix before spending more on marketing.
A one-day workshop that produces a prioritised action plan for the company website, LinkedIn profiles, customer proof and sales follow-up.
The company problem
Where is the company losing buyer confidence?
The website may explain the service poorly. Leadership profiles may be out of date. Sales may have no useful case study to send. The workshop brings those issues into one discussion, so the company can decide which changes to make first.
Who it is for. For a company that knows its marketing and sales material needs improvement but cannot yet identify the right starting point.
What the company receives
Diagnostic Workshop: the deliverables
- Pre-workshop questionnaire
- Gather the service priorities, intended buyers and questions from leadership, marketing and sales.
- Website and LinkedIn findings
- Identify conflicting descriptions, unclear introductions and missing information that a buyer needs.
- Customer proof gaps
- Record which buyer questions need a case study, testimonial or other supporting evidence.
- Competitor observations
- Compare selected public messages and calls to action with the company's own material.
- Prioritised action plan
- Name the changes, who owns them and how completion will be checked.
- 30-day or 90-day recommendations
- Separate immediate corrections from work that needs writing, design, evidence or wider delivery.
How the work is delivered
Crediria reviews the agreed material before an off-site, one-day session. The team then works through the findings and agrees the action plan.
What the company supplies. Company website and profile links, service priorities, current sales material and representatives from leadership, marketing and sales.
What changes for the company
A list of changes the team can act on, rather than another general discussion about marketing.
Commission the follow-on delivery programme →
Agree the scope before starting
Venue, attendees, preparation, outputs and costs are confirmed in the proposal. A company that already knows what it needs can commission that work directly; a workshop is not compulsory.