Leadership LinkedIn Profiles
Give buyers a clearer reason to trust the leadership team.
Get recommendations and draft profile wording that explain each leader's role, expertise and relevance to the company's customers.
The company problem
Does the LinkedIn profile explain why this person is worth speaking to?
A job title alone says little about the work a leader understands. An old About section or conflicting company description can leave a buyer unsure. Crediria reviews selected leadership profiles and prepares role-specific improvements.
Who it is for. For founders, directors and partners whose profiles do not reflect the business they lead or the expertise buyers need.
What the company receives
Leadership LinkedIn Profiles: the deliverables
- Profile review
- Check the headline, About section, current role, company links and featured material.
- Draft headline and introduction
- Explain the person's responsibility and expertise in words relevant to the intended buyer.
- Corrections to company information
- Bring service descriptions and links into line with the agreed company facts.
- Featured evidence recommendations
- Identify the articles, examples or customer material that can support the introduction.
- Role-specific content topics
- Give each leader useful subjects based on their own work, not identical corporate posts.
- Profile update checklist
- Set out the changes for each individual to review and apply to their own account.
How the work is delivered
Crediria checks the material with each person, prepares the agreed wording and identifies supporting evidence. Individuals review statements about themselves and control their own accounts.
What the company supplies. Selected profiles, current roles, relevant experience, service information and approved examples of work.
What changes for the company
A buyer can see who does the work, what they understand and why their experience is relevant.
Add a writing guide in each person's own voice →
Agree the scope before starting
The proposal names the profiles and writing work included. Ongoing posting and publishing support are separate unless agreed.