Individual Voice and Writing Guide
Help company experts write useful content that sounds like them.
Get an interview-led writing guide, relevant topics and draft examples for LinkedIn posts, email introductions or website contributions.
The company problem
The founder and the technical specialist should not sound identical.
A generic company script can hide the experience that makes a person worth listening to. Crediria uses an interview and writing or speaking samples to understand how the individual explains their work, then connects that voice with the real company offer and buyer context.
Who it is for. For founders and specialists who want help expressing their expertise without sounding like a generic corporate account.
What the company receives
Individual Voice and Writing Guide: the deliverables
- Expertise and audience brief
- Identify what the person knows, who they want to reach and what those readers need.
- Individual writing guide
- Record preferred language, useful examples and habits that make the contribution recognisable.
- Relevant topic list
- Turn real work and customer questions into subjects the person can discuss.
- Draft channel examples
- Prepare the agreed LinkedIn, email or website examples in the person's voice.
- Company fact and proof references
- Give the writer accurate service information and usable evidence.
- Contribution plan
- Agree the next subjects, preparation support and optional feedback arrangements.
How the work is delivered
The individual checks the writing guide and sample drafts. Their experience remains their own, and publishing through their account requires their permission.
What the company supplies. An interview, existing writing or speaking samples, company service information and examples the person can use.
What changes for the company
The person has a useful writing brief and examples that connect their experience with the buyer's questions.
Improve the LinkedIn profile as well →
Agree the scope before starting
The proposal specifies the people, channels and examples. For profile wording alone, use the Leadership LinkedIn Profiles service.