Brand Essentials
A practical brand kit: colours, fonts, logo rules, email signature, LinkedIn banner and a concise guide.
What is Brand Essentials?
The colours, fonts, logo rules and everyday assets that make a business look consistent.
Brand Essentials is a practical brand kit. Crediria reviews the existing identity, agrees how it should be used and prepares an email signature, LinkedIn banner and concise brand guide.
For example, staff no longer need to guess which font to use, choose a different shade of the company colour or assemble their own email signature. The kit gives them an agreed starting point.
The deliverables
The seven parts of Brand Essentials
- Brand overview
- A short explanation of the business, its audience, positioning and tone.
- Colour palette
- Named colours, colour codes and guidance on where each colour belongs.
- Typography
- Chosen fonts and rules for headings, body text and everyday documents.
- Logo usage rules
- Guidance on spacing, size, backgrounds and uses to avoid.
- Email signature
- A branded signature layout with agreed contact details and setup guidance.
- LinkedIn banner
- A branded banner design with space for the profile photo and mobile crop.
- Brand Essentials document
- A concise guide that brings these decisions and usage instructions together.
Essentials or Plus?
The difference in one minute
Brand Essentials
The core brand kit. Agreed colours, fonts and logo rules, plus an email signature, LinkedIn banner and a concise guide.
For a business that needs a consistent identity across its everyday introductions.
See the Essentials deliverables →Brand Essentials Plus
The core kit plus the materials to use it. Essentials, a full guide, logo exports, business and document templates, imagery, website and merchandise mock-ups.
For a business that also needs reusable customer-facing materials.
See what Plus adds →How the kit is created
- Review the current material. The company supplies its logo files, website, documents and examples of how the brand appears today.
- Agree the direction. Crediria reviews the audience, positioning, colours, fonts and logo use with the company decision-maker.
- Prepare the assets. The core rules, signature, banner and summary guide are prepared for review.
- Check and hand over. The approved files arrive with clear instructions on where and how to use them.
The practical benefit
Make the email signature, LinkedIn profile and company materials look like the same business.
See what Essentials Plus adds →What is agreed before work starts
The proposal names the asset quantities, file formats, revisions and delivery dates. The company confirms its contact details, existing files and permission to use any supplied images or fonts.
Essentials does not automatically include a new logo, a complete rebrand, website development or the wider Plus template pack. If the current logo needs repair or replacement, that work is identified and agreed before production.
Font and stock-image licences are checked separately. Licensed font files are not redistributed as part of the kit.