Brand Essentials Plus
Everything in Brand Essentials, plus logo files, business templates, imagery, a website mock-up and a full brand guide.
What is Brand Essentials Plus?
A brand kit with the files and templates to put it to work.
Plus includes everything in Essentials and extends it into a wider set of designed materials: logo exports, letterhead, business cards, presentations, document layouts, imagery and mock-ups.
The business receives a full brand guide and an organised file set. Staff can use an agreed template instead of redesigning each document or searching for the right logo.
The deliverables
Everything in Essentials, plus these assets
- Full brand guide
- One reference covering the identity, imagery, templates and how to use the supplied assets.
- Logo and icon export pack
- Agreed colour, reversed and mono logo versions, with suitable web and print exports and a matching icon set.
- Letterhead and business card
- Branded letterhead in the agreed paper size and a front-and-back business card design.
- PowerPoint template
- A reusable presentation layout for company introductions, services and evidence.
- Document templates
- Agreed report and case-study layouts that the team can reuse with its own checked content.
- Hero imagery and social artwork
- Selected website hero images and a consistent visual style for social content.
- Website design mock-up
- A visual layout showing how the brand, imagery and icons work on a website. Website coding and publishing are separate.
- Merchandise mock-ups
- Visual examples showing the brand on selected items. Manufacturing and fulfilment are separate.
- Organised file handover
- The approved files, template formats and instructions the team needs to start using them.
Essentials or Plus?
The difference in one minute
Brand Essentials
The core brand kit. Agreed colours, fonts and logo rules, plus an email signature, LinkedIn banner and a concise guide.
For a business that needs a consistent identity across its everyday introductions.
See the Essentials deliverables →Brand Essentials Plus
The core kit plus the materials to use it. Essentials, a full guide, logo exports, business and document templates, imagery, website and merchandise mock-ups.
For a business that also needs reusable customer-facing materials.
See what Plus adds →How the kit is created
- Review the current material. The company supplies its logo files, website, documents and examples of how the brand appears today.
- Agree the direction. Crediria reviews the audience, positioning, colours, fonts and logo use with the company decision-maker.
- Prepare the assets. The core kit and agreed Plus assets are designed and presented for review.
- Check and hand over. The approved files arrive with clear instructions on where and how to use them.
The practical benefit
Give the team templates to use, not just rules to read.
Compare with Essentials →What is agreed before work starts
The proposal names the asset quantities, file formats, revisions and delivery dates. The company confirms its contact details, existing files and permission to use any supplied images or fonts.
Plus includes design mock-ups, not an automatically built website or manufactured merchandise. Website development, printing, extra formats and ongoing content are quoted separately. A printed brand guide can be discussed as an additional option.
Font and stock-image licences are checked separately. Licensed font files are not redistributed as part of the kit.